Rhetoric Part 3 The Three Modes of Persuasion: Ethos
Much of the study of rhetoric originates from the Golden Age of Classical Greece, which the Romans picked up, imported and appropriated for themselves. One of the central concepts in classical rhetoric involves something called the Three Modes of Persuasion: Ethos, Pathos, and Logos. Aristotle teaches in his work “Rhetoric” that all persuasion is affected …
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