The making of judgments requires some sort of standard against which to make measurements. While the normal nihilism of contemporary culture is often described as being thoroughly without standards, all judgments assumed to be merely expressions of preference, very few people possess the Promethean confidence to assert their preferences requires some sort of standard against which to make measurements. While the normal nihilism of contemporary culture is often described as being thoroughly without standards, all judgments assumed to be merely expressions of preference, very few people possess the Promethean confidence to assert their preferences rful arbiters of quality.